Unfair Competition and Advertising

Not all market participants are willing to play by the rules and adhere to ethical business practices when faced with competition. We help companies that find themselves feeling the pressure of competitors’ unfair practices to secure fair and equal trading conditions. Our experience includes fighting the following unfair practices:

  • copycat packaging
  • unlawful use of trademarks and other IP rights, using intellectual property or means of individualization with the aim of causing harm
  • disseminating information that is damaging to a client’s reputation
  • misleading advertising, deceptive comparative advertising
  • solicitation of clients and employees
  • unfair advertising


Our experience in this area includes advising:

  • L’Oréal in filing a complaint and subsequent proceedings related to unfair competition by Concern Kalina (controlled by Unilever)
  • Procter & Gamble in an unfair competition case against Stockist, whose business model was based on parasitic packaging and copycat design of product lines and brands of the Procter & Gamble family of products
  • JSC Klin Meat Processing Plant in a case involving unfair competition by a competitor, which released products to market in copycat packaging

Antitrust Advisory is often instructed on high-profile cases in relation to alleged abuse of dominance, unfair competition

Chambers Europe

Antitrust Advisory possesses extensive expertise in trade law and domestic regulatory matters, including merger clearance and advertising issues

Chambers Europe