Antitrust Advisory together with the Association ‘NP “UCSD” with the participation of the Federal Antimonopoly Service of Russia developed and presented good practices on interaction between marketplaces, rights holders and sellers aimed at combating the sale of counterfeit goods on marketplaces.
Antitrust Advisory partner Alexander Egorushkin was directly involved in writing the document and developing anti-counterfeiting mechanisms, heading a working group consisting of industry representatives.
The document consolidates a clear procedure and good faith approaches to allow rights holders, together with marketplaces, to remove an offer of suspicious products fr om sale if the seller fails to provide sufficient evidence to prove the originality of the products it has presented.
One of the tools that allow right holders to detect the fact of suspicious products is a system of ‘red flags’, which includes conditional indicators characteristic of suspicious products. Such a mechanism will help the right holder to track suspicious products on marketplaces, which will help protect not only their intellectual rights on marketplaces, but also the interests of consumers themselves.
The development of Good Practices is based on the principles of self-regulation, wh ere all parties in the industry have worked together to develop the most effective and sophisticated tools to combat counterfeiting on online platforms, a significant development in the e-commerce industry.
The text of the Good Practices is available at publicly available on the UCSD website.