Market analysis

We provide market analysis for the submission to the FAS of Russia in antitrust investigations and merger assessments, as well as for companies’ internal understanding of what their market position might look like from the antitrust authority’s perspective. The analysis carried out by our experts is in line with the methodology developed by the FAS of Russia, as well as with Russian and international practices.

The market analysis includes: definition of the relevant market, an indispensable element of almost every antitrust case; calculation of market shares, which is another key element of almost every antitrust case as it has direct impact on the assessment of a company’s position in the market; which does not, however, depend solely on the company’s market share, especially when it comes to markets for innovative goods or services, etc.

 

Our experience in this area includes the following projects:

  • Market analysis aimed at assessing the probability of individual dominance of a company in the market for differentiated products in the area of plumbing equipment
  • Market definition analysis for differentiated products in the market of soft drinks conducted in line with the requirements of Order of the Federal Antimonopoly Service of Russia No. 220, as well as with Russian and international practice
  • Analysis of the market of innovative tobacco products in Russia and in Kazakhstan, including a comprehensive analysis of entry barriers